Smart goal setting keeps you focused. It ensures that you allocate your time, energy and resources effectively when planning your law firm marketing. And more importantly, smart goal setting keeps you motivated when times get tough. When things get busy, […]
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You’ve been asked to write blogs for your Law Firm. You feel the fear trembling through your body. Yes, writing a blog that will connect and engage your clients needs a different style of writing. Before you start you need […]
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Perceived indifference destroys client relationships and law firm profits. Worse still perceived indifference is most often a silent killer. It leaves lawyers asking “What did we do wrong?”. Perceived indifference is, for this purpose, described as “I think you don’t […]
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Copywriting Tips: Don’t negate engagement for the sake of simplicity Nearly every day, one or more lawyers say to me, “No one reads anymore. Why would I spend my time creating content and writing copy?” My first thought is that […]
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An Introduction to Content Marketing for Lawyers Perhaps you’ve heard the term Content Marketing, but how does it fit into your law firm marketing? Content Marketing, done correctly is one of the most effective marketing strategies your law firm can employ. […]
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What is marketing for lawyers? Ask three or four people in your Law Firm this question, “What is marketing for lawyers”, and you’ll get a whole range of answers from advertising to brand management. While each is involved in or […]
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Leverage is the way to grow your business to the level that you want in a smart, effective way. Let’s call it the multiplier effect. What we’re talking about is how do you dream, plan, then build your business to […]
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Want to know the five simple habits of successful lawyers? As a Lawyer, are you applying the five habits of successful Lawyers? Managing you and your people starts here. Habits, good or bad occur unintentionally and form over time. More importantly, […]
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Are you looking to become a more profitable firm? Then mastering the Law Firm Profit Cycle matters. Understanding how to take advantage of it, how to master it, how to use it every day in your business to grow your business […]
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Procrastination has a habit of raising its ugly head. It sure is ugly, especially when you consider its effect on client relationships. You know procrastination as not being able to bring yourself to do the things that you know you […]
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