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Video is the fastest growing content on social media. It’s also the most humanising way to present content. Which would you rather do, read an 1,800 word story, or watch a 60 second video? Like most people, video is the less […]
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Your client is on the phone and needs your help. While new business is always welcome, it’s important that you set client expectations. Three variables come into play, speed, quality and price. Yes, the three are intertwined. Your profitability and […]
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You are planning to drive potential clients to your website. The most effective way to do this is to drive them to a specific entry point, known as a landing page. You want to build a connection with your intended audience. […]
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Writing your next blog headline can sometimes be an arduous chore. You only have a few minutes between meetings and want to get started. You scramble to write a blog headline that fits into your overall content strategy, is engaging […]
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Are your meta descriptions descriptive enough? Optimised Meta Descriptions for your individual website pages are important for more than just SEO. They tell people what your page is about and how that page can help answer their questions. You may […]
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Your website is now one of the most important tools for you to use to attract new clients. Just as important as the website itself is the host you choose. Your website host is a company with a dedicated server, […]
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The speed your website loads at is now more important than ever. With people looking up information on their smartphones in various locations throughout the day, if your webpage speeds can’t keep up people won’t have the patience to wait. […]
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The key to Facebook success is getting your message in front of the right audience. You want to reach those people who will be interested in your services, either now or in the near future. In order to reach these […]
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Emotional works evoke a response. These words lead to an affective state of consciousness. This is quite different from the cognitive state of rational thinking. People have a different reaction to emotional words. Using words like vulnerable, aggravated, alarmed will […]
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With the increasing popularity of smartphones and tablets, people are now getting real-time information as soon as they think of a question. No longer to people wait to get home to look online – they can now just pull out […]
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