Law Firm Internet Marketing
Law Firm Internet Marketing must now be the focus of your marketing efforts.
Technology has reshaped consumer behaviour forever. Your next client now expects to find you online. They demand that the information they find online helps solve their problem. You must connect with them emotionally and show them you are the expert they are desperately seeking out. Your law firm internet marketing must be more effective than your competitors.
Today’s law firm internet marketing strategy must be multi-faceted. An online billboard masquerading as a website is no longer good enough. The power and effectiveness of online marketing is stronger every year. Your marketing practices must adapt to meet its opportunities and challenges. What happens when the less experienced law firm down the road adopts a more aggressive law firm internet marketing strategy than you do? A potential disaster as new clients are attracted to that firm.
So then, what must your law firm internet marketing strategy encompasses:
- A fully functional Website at its core
- A search engine optimisation strategy for your chosen keywords
- Local search citations and google reviews
- Consistent content strategy to build your online reputation
- A social media program to amplify your content and connect with clients
- An email marketing sequence to build engagement over time
- A digital newsletter to stay top of mind with your current and past clients
- A digital advertising strategy to connect to a targeted audience
- Testing and measuring of activity and results
Developing a law firm internet marketing strategy that works takes time, knowledge and skill. The underlying emphasis of a digital approach is to get very targeted with your audience. You can create concurrent multiple strategies online once you have the basics in place. You can cost effectively market to any given audience. The classic mistake made by lawyers online is trying to be all things to all people.
A broad strategy will end up attracting no-one. Be specific, select profitable niches and develop a strategy that will talk directly to them.
