Law Firm Marketing Consultants

What are the benefits of engaging professional experienced Law Firm Marketing Consultants?

Do they outweigh the effort and results of doing it all yourself?

Simply put would you invest in a marketing consultant or do your marketing yourself.

The answer lies in the value of your time combined with your creativity, consistency, knowledge and skill.

Let’s agree that marketing is the catalyst for future law firm growth and profit.

Are you the right person to market your law firm? As a partner in a law firm, you are most likely valuing you time at around $400 per hour. For every hour you don’t practice law, there is an opportunity cost of $400. It’s important that you use your scarce resource (time) wisely. Engaging Law Firm Marketing Consultants gives you leverage.

Your focus must be working with the consultant to confirm your Law Firm Marketing Strategy. Time spent detailing your strategy is vital to the long term success of your law firm. Then allow your consultant to develop a customised law firm marketing plan. Your role is to determine a suitable level of marketing investment to ensure the desired outcome.

On agreement of the plan, keep your law firm marketing consultant accountable. Ensure that they detail a specific 90 day marketing schedule. Build in specific testing and measuring that gives you the confidence they are doing their job. Agree on a preferred reporting system to allow projects to be completed on time.

Professional law firm marketing consultants, like us, will expect you to be involved in the development of your marketing content. Your message, your voice is paramount to building trust and positioning your expertise. If you only have one hour per week to spend on your marketing, creating compelling content is a great use of your time.

You must demand that your consulting team manage key marketing activities such as SEO, Social Media, Website Management, Online Advertising and Testing and Measuring.

Working with law firm marketing consultants may be right for you. You need to decide how to best manage your time. Decide if a consultant will benefit the growth of your law firm more than you doing it by yourself.