Law Firm Marketing Plan

You have set your Law Firm Marketing Strategy. Now it’s time to implement your Plan.

Your law firm marketing plan sets out a roadmap to achieve your desired result.

Do you currently have a  Law Firm Marketing Plan that confidently achieves that goal?

Are you ready to put your Plan into action?

Write it with your intended audience or target market in mind. Stop thinking about your wants and concentrate on their needs.

What strategy and tactics are you going to employ to attract and retain your clients?

Focus on your client’s journey. Understanding that there are different stages of the journey is important. Knowing how to connect and engage people at each stage matters.A plan that treats all clients the same will most likely fail.

Write your plan 12 to 24 months in advance. Once you are satisfied with the plan, divide it into clear 90 day increments. Working in 90-day increments has proven extremely successful. Three months is a workable chunk of time. You can see ahead for that time and set realistic plans that are achievable.

The core of your law firm marketing plan must be your content bank. It is your central repository of information that you can use now and in the future. Your content bank may include any or all of the 7 types of content. 

Next, decide on the marketing tactics you are going to employ. What new ideas have sprung to mind?

Elements may include an SEO strategy using Moz. Amplifying your content through social media such as Facebook. LinkedIn or Slideshare. A monthly or quarterly e-newsletter to your current and past clients. Digital Advertising to promote your content to potential clients.

Write your law firm marketing plan down and consistently perform the tasks. Set aside time each week to achieve your numbers. Delegate tasks to team members.

Alternatively, seek out  specialist law firm marketing consultants to leverage your time and add expertise.