Law Firm Marketing Strategy

A clearly defined Law Firm Marketing Strategy is the difference between busyness and success.

Strategy gives direction, a purpose; it shapes your time and focuses your energy. Busyness can be unrewarding and frustrate you into inaction over time.

Why then do so few Law Firms invest in generating a proven marketing strategy? Most often it’s because they set limitless aims, ambitions that will never be realised.

A lack of planning often results in misdirection. Chasing down rabbit holes hoping to stumble on success. Rarely is this the most efficient use of your most valuable asset – time.

Start your Law Firm marketing strategy by defining a clear objective. Make it one or a series of simple statements. What are you trying to achieve? What’s important to you? Make it as accurate as possible. Write SMART goals that will generate your desired results.

Now it’s time to set your law firm marketing strategy.

Ensure your goal is focused on a particular problem you want to solve. Your strategy must then provide a framework to manage your time and resources. Solve one specific issue at a time.

Ask yourself the question, what problem will you solve? Confirm that everyone agrees, that it is a common goal. Do you have team alignment and commitment?

Your law firm marketing strategy must then have a series of action steps to implement your strategy. These are described as your tactics. Monitor and reflect on your activity is it directed towards achieving your goals.

You’ll know your strategy is on track when you hear yourself saying NO more often. No means that you have to sharpen your focus. No means that another idea isn’t aligned with your goal. No shows you are committed to your law firm marketing strategy.

You must reconfirm your strategy regularly. Growth rarely occurs in a linear line. It’s recommended that you reassess your strategy every 90 days.

Be proactive, work your strategy; turn it into science for your future success.

Are to ready to create a customised marketing strategy for your law firm?